If you have hired people before, then you have probably encountered this dilemma: the resume doesn’t reflect how the person will fit your company. There are more factors to consider than what was written in that person’s resume. What a resume can do is simply weed out unqualified people because of the academic qualifications and technical skills you are looking for. But once the web design skills and qualifications are all the same, how do you choose the best person for the job?

This process is especially challenging for a hiring manager that does not have any experience with web design, web developing, and graphic designing. Hiring the wrong person is not a problem only you have encountered in your business, don’t worry. Even big businesses still somehow suffer from making the wrong decision of hiring a specific person for a job he cannot do.

There are two steps to hiring a web designer: understanding what you need and what type of freelancer can get the job done and understanding how to judge whether a designer is good or not.

To hire the right designer, you must first understand what you are trying to accomplish with your website. There are two components to building a website: website design and website coding. You can either find different specialists that can work on these two components (a designer and a coder) or you can hire a person who can do both things.

You can choose among three skilled experts: a graphic designer is responsible for the images on the website such as the logo, the ads, and the prints; a website designer designs the whole website for you such as the layout and even the images that will form the website; and a web developer will build the website from scratch and they create more intricate functionalities for your site than any plugins can provide.

The next step is to understand how all these skills can work to your advantage. You must judge them based on their hard skills and their soft skills. The hard skills are their capabilities to work with different programs such as Adobe Photoshop and Adobe Illustrator for graphic designers, Adobe Photoshop CSS/CSS3, HTML/HTML5, jQuery, and PHP for website designer, and CSS/CSS3, HTML/HTML5, jQuery, PHP, and JavaScript for web developers and coders.

Their soft skills involve their communication skills and their time management. You can judge them by meeting them in person and seeing how they communicate with clients and how they deal with the questions asked. You should also ask for samples of their previous work so you can have a better idea of what their outputs were like.