An online business is not easy to kick off the ground. The reason why this can be so challenging is that online users find it hard to trust a new website with their business, no matter how well-designed their Lakeland web design is. There are plenty of people who are taking advantage of the fact that plenty of people are based online, and set up scams to take their money.
While caution is good for online users, this poses a problem for online businesses, as this makes it hard for them to gain the trust of their target audience. So how do they work around this? It will be hard, but you can take steps to get the trust of your audience to gain customers and sales.
One way to do this is through social proof. This refers to feedback from previous customers and clients about your products and services. When this is properly established, you can use these to drive conversions. Read on to learn more about how you can use social proof in your Lakeland web design to establish trust and help drive conversions.
Testimonials
Whether you’re running an eCommerce website that offers products to customers, or if you’re a services-based company for clients, one simple way to establish social proof in your website is through customer testimonials. These can be presented through a simple text box or a video displayed on your website.
Customer testimonials are a simple, but very effective way of showing future customers and clients the benefits of choosing your business for their specific needs. Using customer testimonials introduces the human element into your business, which audiences respond better to.
Invest in expert endorsements
For industries that specialize in expensive or technical products, you may find that you need a little more nudging to get users to buy your products. One way to convince them to take the leap is through expert endorsements, where you collaborate with industry experts to talk about and review your products and services. This is especially beneficial for industries where an expert’s viewpoint is highly valued.
Product reviews
Product reviews are very similar to customer testimonials, but these are specific to products. Many new customers are wary about purchasing an item online if they’re not sure if it meets their needs.
Customer product reviews showcase the products themselves, helping potential customers make up their minds about whether or not to buy a product. You should look into incentivizing reviews and testimonials for your website, where a promo or a discount code is provided to users to leave a review on their verified purchase on your site.
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