Most people still hang to the old definition of Lakeland SEO, which is that it optimizes a website for good search engine ranking. But that thinking should be pushed out of the window because the correct usage of SEO can bring more than just a good ranking on Google. SEO is about improving the user experience, too. It’s about bringing fluidity and visual appeal to your website so that your site visitors will turn into loyal customers who can also recommend your site to their friends and families.

But how do you go about this? How can you use SEO in the most powerful way possible? Here are some of the pointers you need to remember when it comes to SEO usage in websites:

Use keywords fluidly in your content

There used to be a time when we used keywords and key phrases in our blog post without thinking how it looks or sounds like. Our thought process is that as long as the keywords are present in the blog post, Google is bound to index the site. Well, the algorithm has changed now and Google wants more than just a keyword. It wants relevant content. You now need to work your keywords fluidly into the content. You cannot force the words in the copy. Even web visitors hate reading blog posts filled to the brim with keywords that they don’t know what to do with. If it feels forced, your web visitors might walk away and never come back.

Put them in the proper place of your blog post

Where are you putting your keywords? Are you putting them in their proper places in your copy? When we said to work it fluidly into the blog post, we meant to say to think of an angle that will accommodate the keywords. This will also allow you to use the keywords in their proper place in the post such as the title of the article, the meta description, the first sentence of the post, and the last sentence of the article. You may also work the keyword into the middle of the copy for one or two times if it totaled to 400 to 500 words.

Do not force your brand name into the copy

You might be tempted to use your brand name in the copy. Don’t be fooled into thinking this is going to work. What this feels like to your web visitors is hard selling and no one likes that these days. Trust that your customers can make purchase decisions based on the information you provide in the blog post.