Let’s get it out in the open: spending on Lakeland internet marketing is going to cost some serious bucks. In 2020, experts said that the average cost of internet marketing for small- to medium-sized businesses is between $2,500 and $12,000. Of course, you can go lower than that if your business is too small or not making that much profit. Some other businesses spend only $500 on their internet marketing strategies. So long as you find a strategy that works for you, there shouldn’t be any requirement of how much you should spend on internet marketing.
The Cost of Lakeland Internet Marketing
Search engine optimization is somewhere in the vicinity of $500 to as much as $1,000 per month. That includes keyword research and optimization of websites according to the list of keywords. Hiring a content writer will cost, on average, about $1,500 a month. That will generate at least three fresh blog posts every week. This should be enough for Google not to penalize your site for not updating your blog regularly.
Pay-per-click advertising should be 5% to 20% of your monthly ad spend. So, if you are earmarking $1,000 for your monthly ad spend, $200 of that should be for PPC. Email marketing will cost you about $300 to $5,000 a month, depending on how many emails you want to send out. Typically, it costs $0.1 or $0.5 per email.
Social media marketing, which is one of the most important components of your ad spending, will cost $250 to $10,000 a month. That, of course, will encompass hiring a social media manager and creating content specifically for your social media audience.
Finally, website design will cost around $2,500 to $100,000 to build. This will be a one-time fee, hopefully. You have to update and maintain this website. In the future, you might have to redesign the site for the same amount.
How to Prepare for the Costs
You are not required to spend a specific amount on your monthly Lakeland internet marketing techniques. What you should do is figure out how much you can spend based on how much your business is earning. At first, you will have to sacrifice your own profit to make sure your business is well-represented on the world wide web. Instead of getting your fair share of the profit, you’d have to give it up in exchange for promoting your business on social media and the web.
Once the business is established, you can then take your cut and set aside a budget for Lakeland internet marketing. Typically, small businesses save 1% to 5% of their monthly gross income for ad spend.