Your Tampa web design should never be stale. It should always be up-to-date. It should follow modern trends. As a rule of thumb, you need a redesign every two to three years; less, if possible. You need to rework pages, check external links, and improve conversions. All of these are architecture to increase sales and improve customer experience. Thereby, once these are set in place, your website has a better chance of ranking higher on search engine results.
But for many businesses, it is not always possible to redesign a website every two or three years. Redesigning doesn’t only take time. It is also expensive. So, what can you do is make sure everything is up to speed. Update your backend. Take time to change widgets and tools that are no longer working for your customers. Remove components that can slow down the loading speed of the website.
Growth and Sustainability
Redesigning a website, however, is more than just about providing a great customer experience. It’s about showing customers your growth and sustainability. It’s about letting them know that you are willing to invest in technologies that will strengthen your site’s presence on the web. What happens with outdated websites is that customers feel that the company doesn’t care enough about their navigating experience. They don’t care that the site is outdated or that the customers are having a hard time finding the information they need.
As a result, clients are bound to stray away from your site. Instead of reeling them in and turning them into loyal customers, they’ll walk away and find another site. It will take a longer time for them to check out your website again. Customers can be easily persuaded once your site can answer their needs. However, not updating the site can also push them away easily.
Over the years, your business goals will have changed. It is not always easy to align your website with what your current goals are. But once your website has reached its maximum potential, it is time for a redesign. Take a look at your Tampa web design. What are the components there that aren’t working for your business anymore? Is it still providing what your customers need?
For a standard website that merely gives out information and sells products and services, it has to be redesigned every two to three years. But for websites that cater to technologies, apps, and computers, you have to show your market that you are innovative and can keep up to trends in web design.