Millenials have set the trend for many a website design in recent years, and it is no different now. Everyday, more and more millenials are added to the number of online users, and that number is growing, even today.
Because of this, website owners are designing their websites to meet the demands of this target demographic. From marketing tactics to social media interactions, plenty of companies are recognizing the need to connect with the millennial demographic in order to make their websites stand out.
So how do you manage to make a connection with millennials in website design? You have to remember that this is the demographic that helped bring about the age of minimalism in web design. If you’re designing a website and are hoping to target the millennial demographic, here are some tips to keep in mind.
Establish a connection
Making something go viral is something of a specialty for millennials. If they care enough about an issue, they are bound to advocate strongly and make it as visible to as many users are possible. Not only should your website design be visually attractive, it should represent something that these users will care about.
Consider the Ice Bucket Challenge that was shared to raise awareness for ALS that was trending a few years ago. Before that happened, there wasn’t a lot of research being done about it, and now, as a result of that trend, advancements are being made in studying it. Establish a connection with your users on social media, tell them your story. They are more likely to want to interact with your site if they care about it.
Streamline the navigation process
From a generation that helped revolutionize the minimalist design, efficiency is one of the main priorities for millennials when browsing online. Your site’s design must be clean and efficient, as well as easy to navigate. Millennial users have no patience for websites that are poorly designed and difficult to navigate. Remember, these users have been presented with a plethora of unlimited options for most of their lives, and they will not hesitate to look elsewhere if they are not provided with almost instant gratification in their online searches.
Mobile-first is a definite must
Statistics show that more than half of online users are based on mobile. That simple fact should be enough to convince you to place an emphasis on creating a website design that is responsive on mobile. Having a website that is not easily adaptable to mobile already makes it difficult for you to cater to mobile users, not just millennials. An added bonus of having a responsive mobile-design is its optimization in order to achieve that, so you will have improved site load times to boot.