Put yourself in the shoes of your web visitors. If you are going to visit an e-commerce website that sells the products and services you do, what should you expect? What do you want to see in the Lakeland website design?
The psychology of colors has a profound effect on how your customers perceive your website design. If you use red, it might be too aggressive. Black is a little bit too formal, and so is gray and white. These colors tend to be a bit too stiff, boring, and unappealing.
Sure, you want a minimalist theme for your Lakeland website design, but ask yourself this first: will it fit my brand? If you are selling colorful toys for infants, a neutral palette for your website will not reflect the character and personality of your brand.
If you are offering accounting services, a rainbow-colored website isn’t exactly what your clients have in mind when they visit your site to inquire about the services you offer. So, how exactly is your choice of color affecting your web visitors?
One, they may worry about your legitimacy. Are you really who you say you are? What is your reputation in the industry? How do they see your brand? This should reflect on your Lakeland website design.
Two, colors play with your customers’ emotions. Women see pink and they immediately feel at home. Men see red and, believe it or not, they feel good, too. People are more likely to buy from your store if the colors there resonate with who they are and who they want to be.
Three, their eyes might hurt just by looking at your homepage. When you visit your website, look at it from the point of view of a web visitor. Are you attracted by the colors you used on your homepage? Do the colors make you want to buy from your website? Do they tell you what you need to know about this brand?
Often, when a business owner visits his own website, he looks at it to find what he knows he can find. But this isn’t the way to rightfully gauge the impact of your Lakeland website design. If you want to know what’s missing from your site in terms of design, you have to look at it from the perspective of a potential customer.
That means when you see the colors, don’t look at them as the colors you choose. Rather, look at them as the colors you want to make an impact on your customers.
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