Many people have the misconception that running a website is an easy job which results in passive income that you can just rake in. In reality, if you want your website to succeed, there is a lot of active work involved. You have to keep an eye out on your Lakeland web design to make sure that it stays current enough to work for your website, as well as track your site metrics to see which marketing methods are working for your website and which ones need to be amended.
One site metric that you have to watch out for is your website bounce rate. High bounce rates indicate that while your SEO and external marketing are directing users to your site, there is something that is causing them to leave without doing anything, which is a bounce. High bounce rates can mean a lot of lost potential conversions, so how are you supposed to handle this? Read on to learn more about how you can use a custom Lakeland web design to help reduce your bounce rate.
Take a look at your site’s load speed
A major culprit of higher bounce rates is your website load speed. If it takes too much time for your website to load for your site visitors, then they will become frustrated and end up leaving before your website has a chance to show them what it offers.
Of course, you should not rule out a slow internet connection, but if the slower load speed is coming from your end, then this is something that you need to handle yourself. There are a lot of factors that can lead to your website loading too slowly, from overly large visual elements that need to be compressed to a poor hosting provider. Regardless of the reason, you should look into this to see what you can do about it.
Make use of visual hierarchy
Another major reason why users bounce out of a page is that when they open a site for the first time, it looks too uninteresting for them to want to continue looking. The beauty of a custom Lakeland website design is that you have the full freedom to do whatever you want with it, allowing you to make your website more visually appealing.
You can look into using visual hierarchy for your website to make it more interesting for your users to follow. You’re going to want important elements to be one of the first things that your users will see when they visit your page. You only have a few short seconds to make a first impression, so you don’t want to waste it. Make sure to test out your website to make sure that it succeeds in what you designed it to.
Clean up a bit
Another thing that can put off a user when they visit your page is if your website content looks too cluttered. Minimalism is one of the core principles of modern web design, and it always helps to implement this on your site to clean it up for your users.