There has been an influx of relevant and meaningful content on the internet in the past decade. Business owners have never been more focused on offering relevant information to their readers through their websites. We all know that content is king and that the right content will improve the Lakeland SEO ranking of any business.
And yet, not all businesses and websites can produce original and quality content. Sometimes, we unknowingly repeat the information we read on another website and post that content on our websites. This kind of practice does not at all help your webpage’s ranking on search engines such as Google. If you take liberties with the words you find on another website, you may sink your very own SEO.
On the internet, no one really knows how much information and words are being stolen every second and every minute. There is no tracker that automatically seals off a website when plagiarized or duplicated content is found. Even Google’s algorithm can be bypassed by a smart plagiarizer. Unless you have read the original source and studied the structure of the article, it will be very hard to measure just how much information was stolen from it.
Plagiarized content is not just about copying and pasting the whole blog post on another website. Patchwriting is a thing, too. Rewriting content from another website is referred to now as patchwriting. This is the easiest and the laziest way to produce content without using spinning software. If the writers are good at rewriting, the work will pass a plagiarism checker and no one will be the wiser.
But this is a problem for Lakeland SEO, too, because semantic search attempts go way deeper than words. They want the content to be delivered with meaning and value—something that cannot be found anywhere on the web. When your website is filled with content that has already been published on another website, no real value is added to your SEO.
Another practice is when writers cut and lift sentences and phrases from different websites and combine them together to produce a semi-cohesive article. Fortunately, marketing companies are smarter these days and they require in their contract that writers will produce only authentic content and that each post cannot contain more than some percentage of duplicated words and phrases.
Do you know that you can plagiarize your own work? If a writer keeps on writing about the same topic for a year or two or even more, it’s hard to not create a pattern of words and structure of sentences. Writers will choose the same words, phrases, and even paragraphs.