Are you aware that 94% of web users’ first impressions will be based on Orlando web design? The design of your homepage speaks volumes. It’s the first thing that people see when they open your website. By designing your homepage well, you will provide a positive customer experience for your followers and web visitors.

Brand Consistency

When web visitors open your homepage, they should immediately notice the brand. That should be clear from the start. It’s about consistency. If they open Victoria’s Secret’s website, they are welcomed by the famous pink and black color theme of the company. It immediately makes the web users feel that they are on the right website. It’s easy enough for them to bounce out of your site when the brand is not consistent.

Value Offer

You need to immediately wow your audience with what you offer. If you’re a beauty company, tell them what they are going to see there. For example, you can use safe, effective, and long-lasting as your value propositions. You are basically telling your customers that your company is something that they can trust; that safe, effective and long-lasting cosmetics are what they’re going to get when they shop from your store.

Clean and Organized

If you want to keep leads on your page, organize everything. Make sure your homepage is not cluttered. There are a few worse things than a cluttered homepage. It confuses the web visitors. Often, they don’t know what to do or where to go if there is so much happening on your homepage. Keep it clean by using a lot of white space around images and text, and in between design elements.

Great Visuals

You cannot overwhelm your web visitors with text. You need good visuals. That will break up the walls of text and will make your homepage more visually appealing. But you also should not use just any visuals. You have to use clear and high-quality photos and videos. What visuals can you add to your homepage? Aside from photos and videos, you can also use GIFs, infographics, animation, and graphics.

Easy-to-use Navigation

The first thing that people notice when they land on your homepage is navigation. Make sure you have an easy-to-use and understand navigation. Categorize your products accordingly. It should be straightforward and easy enough even for the most technically-challenged people to find what they are looking for. You need to start from broad categories before you categorize the products into more specific ones.

This is the kind of homepage that your web visitors want to see. They will surely be impressed by your Orlando web design.