Whether you’re working with a designer to create your Lakeland website design or if you’re handling it yourself, you may find your product subject to feedback. You may get the usual feedback comments like, “That font looks a bit out of place there, can you change it to something more elegant?” or “Maybe you should use a different image for this section here, it looks a bit out of place.” However, there may be times when you get a comment runs along the lines of, “Can you make the colors on the banner more exciting?” and you find yourself at a loss on how to respond accordingly.
The thing about web design, and design in general is that everyone is going to have their own opinion. The field of web design is rife with subjective feedback, and it’s all a matter of learning how to handle it.
One of the best ways to handle subjective feedback is by asking the right questions. If you’re creating the design for a client, instead of asking them for their opinion on the design, ask them specific questions to help direct them to get the feedback that you’re looking for. Don’t ask them the generic, “Tell me what you think.” question, instead, pinpoint on which area you need feedback for. For example, “What do you think of this font for this section? Do you feel like it’s conveying the tone that you’re looking for?” This way, you are directing your attention to a specific element of the design, and giving them something concrete to comment on.
Another way to help avoid confusing feedback is by presenting your design with a walkthrough. Instead of sending off your design and asking them what they think, include a detailed overview of the different elements of the design. This helps your clients understand why you chose this specific style for this section, or this particular palette for this page, which also cuts down on the usual first questions, such as, “Why use this color for this section?”.
When you find yourself on the end of a subjective feedback, one of the best ways to get you and the client on the same page is by asking them to send you links of specific sites that have the look that they’re looking for. This helps you understand what kind of feel and tone they’re looking for without you having to go through the trouble of going back and forth in an effort to understand what they mean when they say, “Can this page look more fun?”.