Anyone in the Lakeland web design industry can tell you that when it comes to putting your website together, the primary goal of your website is site conversions. Conversions can be anything from user sign-ups, newsletter subscriptions, and in the case of an eCommerce website, sales. For eCommerce websites, conversions in the form of sales are of the utmost importance, because without these sales, you cannot keep your eCommerce site going on. However, getting conversions can be pretty tricky if you don’t know what you’re doing, and it’s not something that you can magically expect out of your Lakeland web design. To help you out, here are some eCommerce website tips that can help guarantee conversions for your website.
Social proof
The age of technology has made it much easier for people to find recommendations on what they need to buy from other online users. In fact, the age of social media has given birth to the “influencer” profession, where online users and bloggers are paid by companies to review their items and broadcast them to other users. Online users are more likely to trust other online users over companies that advertise their own products. Because of this, review and feedback pages are an integral part of any eCommerce web design and is something that you definitely need to implement in your product page. Giving other users the ability to leave reviews on your products allows other users to have a good idea of what to expect when they purchase your products, leading to a higher level of trust in your company and products.
Direct customer connection
Because of the specificity of technology nowadays, consumers are now expecting a more personalized experience whenever they browse a website or shop online. ECommerce sites are taking advantage of that by giving them a more personalized shopping experience through personalized product recommendations and coupons. Personal customer service is something that plenty of eCommerce websites are implementing as well, as online shoppers are more comfortable with having an actual human to talk to whenever they have any questions or concerns about their order.
Seamless checkout experience
One of the biggest problems for a lot of eCommerce websites is cart abandonment. Somehow, between picking out their items and paying for them, online shoppers give up on shopping and leave a full cart behind. If you have a high cart abandonment rate, then there might be something in your Lakeland web design that is discouraging users from proceeding with their purchases. To make it easier for users, you have to make the checkout experience a seamless and smooth as possible to minimize the rate of cart abandonment.
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