For many marketers, a website has to be clear and intuitive and nothing more. All the other elements are just extras. The most important thing is for it to be functional—to make the experience memorable to web users. But web designers, of course, are having a hard time with this idea. How are they supposed to build a website without thinking about the Orlando web design? In their mind, design is the visual element of the website.
But for marketers, design is the usability and functionality of the website. The ability of the website to provide ease of navigation is a design element unto itself. Good design doesn’t always have to be creative. At most, it has to be functional, then creativity will fall second.
The best example of a creative and functional website is Apple’s website. It is clean and intuitive. Clearly, web users do not have a problem navigating the site because it loads well and it has all the information you need about Apple’s products and services.
But then again, simplicity is not everything. You don’t slap on a text on the website and forget about it. You don’t let a website become barren. Designers have to make an effort for the website to look good. That means using visual elements to evoke emotions from the web users, and to make them want to stay and browse through the website.
There isn’t a hard-and-fast rule when it comes to the design of a website. There is, however, a rule on how functional and intuitive a website should be. It should load in just under three seconds. It should have a call-to-action. It should be easy to navigate through its hamburger menu. Sometimes, it should use a one-page layout design so that it’s easy for mobile users to get information from it.
So, do you need a functional or a creative website? You need both. You need to marry these two, though if you have to choose, make it 90% functional and 10% creative. The best thing about design is it is truly subjective. You can have Apple’s clean lines and still make it look creative, design-wise. On the other hand, you can’t fake functionality. It’s either your Orlando web design is functional or it is not.
Keep this in mind when you create your website or when you redesign it. Function and form are both necessary for the success of your website and ultimately, your business.