There are fonts usually associated with a certain brand like Disney, Pixar, Coca Cola, Pepsi, etc. Can you imagine such fonts being used on your Lakeland web design? Wouldn’t it confuse your visitors? Sometimes, a certain font type has a meaning, a symbolism attached to it already that you cannot simply expect it to evoke the same emotions from your visitors.
If you know how to design a font, then all the more better. Your web design will be unique, and you’ll probably have queries about what font your designer used for your site.
However, if you have to choose among stock fonts, always go for one that has a clean and polished look. Let your web designer know that you’re not into the overly decorative fonts because there’s a big chance such will be used on headlines, slogans, logos, etc.
Many business owners, when building their websites, let the designer decide all about the fonts, spacing, layout, etc. As the owner of the business and one who knows what the brand is all about–whether it’s playful or serious–you should be able to dictate what kind of typeface you think your site must have. The designer, of course, can show you the fonts he/she thinks would be perfect for your site, but you can also suggest a bit here and there about what emotions you want to convey.
The font type can catch the attention of your potential clients. If it is in bold and has a large size, the client would immediately think it is important. If it strains the eye, it is easy to just ignore it and move to the next page. No one wants to read through a text with bad fonts, no matter how interesting the content is.