Crafting an email marketing feels like such an overwhelming task because you are tasked with the purpose to sell through your words… words, by the way, that you are not even sure will be read by your target audience. And it is true. Most email marketing content have gone unread but those that have been read have managed to convert the reader to a loyal customers. The numbers don’t lie.
Although many marketers believe that email is an obscure method to reach a potential group of consumers, this is not what statistics say. Because email is easier than ever to reach and it is almost accessible to anyone—young and old alike—email marketing has found a resurgence of some sorts. This leads us to here: how do you write an effective email marketing content that will bring business to your company?
Open with a killer subject line
If you spent four hours crafting the perfect body of the email text, you should spend half of that amount into writing a killer subject headline. This is the first thing that your target consumers will see in your email. They will judge you based on your subject. Make it short because lengthy subject lines tend to look spam-my. Use action phrases such as “don’t miss out on this great offer” or “you deserve this.” Be personal. Use the name of the person the email is intended to. You don’t have to edit the email again and again. There’s a software for this. Find it and utilize it.
Use the preview text
Don’t just depend on your email’s body of text to convert a casual bystander into a customer. Your email’s preview text will also influence the decision of the reader whether to open the email or not. You only have a few words to pique the readers’ interest and entice them to read behind the subject line. Make full use of the preview text.
Do not write for a large audience. When you start to write your email marketing content, make sure that your tone is just like that of a friend. Act as if you are talking to someone in your email, that you’re telling a friend about this gorgeous new set of heels you found on sale. Pretend you are writing for one person and talking directly to this person. How will you describe what you’re selling to a friend? It makes a world of difference for marketing strategies if they can only be a little bit more personal.