Your target audience has a different perception come post-holiday. During the holiday season from Thanksgiving to New Year, it is easy to sell a concept, idea, product, and service to your audience. After all, they’re all a little bit high from the merrymaking of the season. Even amid a pandemic, people are generally loose with their money during the holidays. But after the holidays, in January, that’s when it becomes harder to market a brand to your audience. that’s when you need to think long and hard about how to use Lakeland internet marketing.
Understand the Shopping Season
Every customer base is different, which means that your customers do not necessarily spend during the usual holiday from November to December. If you are a swimsuit shop, for example, your audience will most likely shop before the summer season in August. As temperature rises, that’s when you’ll most likely have the most sales. So, your after-holiday season is around October when people can no longer visit the beach or pool because of the weather.
Once you know your audience’s shopping season, that’s when you need to think of promotions to get them to buy after that buying season is over. So, for swimsuit shops, they will need to go on sale around October and November. People will no longer shop for swim gear but they would be persuaded to when they see that you’re offering everything at 60% off.
Invest in PPC
Pay-per-click ads are effective methods to get people to notice your brands. Ordinarily, this could cost around $3 per click during the holiday season. But after the holiday season, that number quickly goes down to just around $2. This makes post-holiday the best time to test and experiment with popular keywords. Will it work for your business? Since you do not have to pay a premium price for the keywords, you can test a paid strategy and see if it’s worth its price next time.
During the holiday season, consumers are buying gifts for their loved ones. They rarely spend money on themselves. To convince them to buy after the holidays, you need to give them a reason to come back. One of the most successful ways to do that is to incentivize them when they shop from your store during the holidays.
For example, when they buy gifts worth $100, you can give them a $10 gift card. You do not have to apply the discount on the total amount they bought and lose that amount on that day. Instead, you can use a gift card so the money goes back to you anyway.
These Lakeland internet marketing strategies are a surefire way to keep your customers coming even after the shopping season.