The Orlando web design industry can be a fickle one, at best. One wrong move and you can hurt your website’s reputation online, which can take a while to recover from. It’s always a good move to keep you and your website properly updated with the current industry standards and trends to make sure that this doesn’t end up happening to you. The eCommerce industry is one that benefits significantly from current design trends, so to help you out, here are some eCommerce Orlando web design trends to note.
Live chat support via chatbots
Customer support is always a priority when it comes to the eCommerce industry. In fact, this was one of the biggest factors that cause the online customer to choose retail stores over eCommerce once, especially for certain industries. The lack of in-person support is something that online shops have had to deal with when eCommerce started gaining traction. One of the current trends in eCommerce is the implementation of chatbots and in-site chat support so that users can get help for any current issue that they’re dealing with regarding their purchase.
Video content
Video content is one of the most highly sought after forms of content in today’s online world, so it is no surprise that the eCommerce industry is looking to be a part of this as well. Video content can do a lot for product advertising and customer engagement, so don’t be surprised to see more video content being used as a marketing tool, especially in the eCommerce industry.
Personalization
Because of how advanced online technology has become, there is now an expectation for websites to provide a more personalized experience for their users and audience. In the eCommerce industry, this means taking users’ search histories and displaying other relevant products that they may be interested in, as well as short-term discounts or promos on certain items that they’ve left in their carts.
Web payments
Online technology has made it much easier for online payments to be carried out with as little fuss as possible. Because of this, it is not uncommon to incorporate web payments in eCommerce Orlando web design nowadays. This helps cut down on the amount of time that a user has to spend filling out their personal information and shipping details. A one-click form of payment like PayPal helps get the user through the checkout process as quickly as possible. This is also a good way of minimizing the chances of cart abandonment from happening.
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