You have seen businesses flourish on Instagram. Yes, there’s a bit of jealousy there. But really, you shouldn’t be envious of businesses that prosper on the gram. These businesses have done a lot of things that you haven’t. Take a long look at your Lakeland internet marketing strategies. Have you really poured your resources into your strategies? Have you done enough to promote your business on Instagram and other social media platforms?
Optimize Your Account
On your Instagram account, there should be a bio, a link to a website or blog, profile picture, and contact information. These are the factors that drive people to follow you on Instagram. They want to know that you are legitimate and you can show this by providing as much information about your business as possible.
Follow Industry-relevant Accounts
For example, you are selling baby clothes. Sure, other accounts are your competitors, but this does not mean you should avoid them. You should follow these accounts to keep you in the loop about the trends and strategies they use to attract customers. Find other accounts that are relevant to your business (they are not necessarily your competition). Next, engage with these brands and get them to follow you back.
Look for Popular Hashtags and Use Them
Influencers, marketers, and social media specialists use hashtags because these are what Instagrammers use to find posts. Search for a list of hashtags that you can use for your products. Make sure that these hashtags are relevant to your business and what you are selling. You don’t have to use all hashtags in one post but it will help if you can integrate them smartly into your captions.
Get a Shout Out
You need to get a shout out from bigger brands. They have more followers than you, which means a lot more people will see a link to your profile page. Most of these shout outs will cost money or product but this is the most important Lakeland internet marketing strategy you can do to gain more followers. Don’t scrimp on trying to find as many followers as you can.
Post an update on your account regularly. There is no exact number as to how many you should post in a week. Determine the right number by experimenting for a few weeks. You should post at least three times a week to once a day. That should be enough for your followers to remember you. However, be careful about overwhelming your followers with plenty of posts. You may annoy them and they will decide to unfollow you.