Many people consider email marketing dead, but is it really? Email marketing, according to what surveys and studies showed, is here to stay. It is, in fact, an essential tool to attract and retain customers.
Let’s talk statistics. Do you know that we send more than 74 trillion emails every year? 1.8 million more emails were sent in 2017 than in 2016 and in 2018, the number was even higher since people received and sent 281 billion emails per day last year. Back in 2017, Radicati Group Email Statistics Report said that there would be 3.8 billion email users worldwide by the end of 2018. In five years’ time, that number will quadruple, leading to around 333 billion emails sent.
But who’s using email? In the United States alone, more than 85% of adults send or read email and it turns out that 78% of teenagers use email, as well, according to Adestra. Teenagers actually consider emails a “fact of everyday life” compared to it being used to buy things online, for work, to communicate with, forced by parents, or “I don’t know.”
Another survey by DMA Insight said that 99% of us check our emails every day. For some, that’s as many as 20 times each day. Those whose work includes communication internally and externally would have their email apps open the whole-day-long.
Another survey from Adestra shows that consumers prefer email when communicating with brands they are connected with. It is also the dominant communication tool for professionals since 95% of professionals use email to communicate business dealings and transactions.
And so this is what we understand from these statistics: email marketing is one of the best, if not the best method to reach out to your target market. With the right message, you can market your products and services to your audience. There are a variety of ways that you can use emails for your business. You can send your customers newsletters, standalone emails, lead nurturing emails, transactional, milestone emails, plain-text emails, and mobile-optimized emails.
What messages should be included in your email? Personally, what we look for in emails from brands we’ve associated with are promo codes and the announcement of sales and discounts. Whether it’s for online or in an actual brick-and-mortar store, we love receiving emails that will allow us to shop on a budget. You can use email marketing to introduce new products and services, too. You can put up introductory prices for these products and allow your loyal customers to try them.