Figuring out your online presence can be a hit or miss process. Even with a fantastic website design and digital marketing strategy, it’s no guarantee that your online presence is going to give you the results that you’re looking for. There may be times when everything seems like it’s going well. You seem to have a steady stream of customers, and on the surface, your business seems to be doing well.
But at the end of month, you take a look at your numbers, and it seems as though sales have taken a bit of a nosedive. What’s the best thing to do in this situation? Of course, you need to take a look at all of the aspects of your website design and see if there’s anything lacking. If most of your revenue comes from your website, then you need to take a good look at your website analytics and see if there’s anything that you can do to improve it.
If it comes down to it, you might be looking at either a business rebrand, or an overhaul of your website design. But how do you tell which one needs to be redone? Here’s a simple breakdown on to help you determine whether you need a rebranding of your website design.
What is a rebranding? To put it simply, a company rebrand involves reinventing a business’ image and message to fit their current goals and ideals. While it is easy to mistake a rebrand for a redesign, these are not the same. You can usually determine if your website design requires a rebrand if you’ve noticed a few things.
For example, is your target demographic still the same audience as it was when you first launched your brand? If you find that your target demographic has drastically changed from when you first started out, then it’s time to think of s serious rebrand.
Do you still provide the same products and services in line with what you offered back when you first started? If it looks like you no longer provide the same line of products and services as you originally did, then it’s recommended that you look into a rebranding.
If the products and services you offer are still related to the ones that you used to offer, then it should be fine. But if you find yourself offering a completely different line of products unrelated to your original line, then it might be time for a rebrand. Customers may be confused when they find that you don’t offer the products that they were expecting.