SEO is something that has been utilized to boost site rankings ever since people have learned that they can make their website more visible through it. Over the years, the algorithm for SEO has changed, doing away with black hat practices like keyword stuffing, but the idea still remains the same. You can increase your site’s organic search rankings through Search Engine Optimization.

However, despite its common application online, many people are not fully knowledgeable about the full potential of this, and are even intimidated by this. If you want to maximize SEO for your website, then you should learn about the different parts that make up successful SEO. Here is a basic rundown of the different concepts of search engine optimization that you can use to increase your site’s visibility.

Keyword research

When it come to most people’s’ knowledge of search engine optimization, the concept that they know about the most is probably keyword research. In fact, back when SEO was still unregulated, keywords were at the heart of black hat SEO. Users used to stuff their sites with as many keywords as they can just to make their websites more visible on search engines. Nowadays, websites that would employ this method will find themselves penalized for doing so. The use of keywords requires a lot more technical skill now. Before making use of keywords on your site, you have to perform keyword research to make sure that your keywords are relevant in order to guarantee its effectivity.

Meta information

Also known as on-page SEO, this concept of search engine optimization involves employing keywords into the HTML and the elements on your page. This ranges from meta information of your website itself, to alt-tags found on your images. Again, keyword stuffing will get you penalized, so when using this concept, it’s important that you don’t overuse your keywords in the hopes of ranking better.

Technical SEO

This is where a large majority of whether or not your page will rank well comes in. As the name implies, technical SEO involves the technical aspect of your website and checking whether or not it is optimized properly. This involves factors like page load speed, sitemaps, URL analysis, content quality, broken links, etc. There are plenty of factors that go into technical SEO, but it’s important that this is taken into significant consideration, as search engine bots will crawl your site and use these factors to determine your site’s ranking.