One of the most often overlooked pages on your Lakeland web design is your site’s contact page. It can be easy to overlook this since it doesn’t look like it’s going to do much for your business. After all, it’s a rather straightforward page, which means that all it needs to do is display your contact information, so why do you need to bother about designing this?
Keep in mind that for a lot of businesses, particularly service-based ones, your site’s contact page is responsible for a large portion of your website conversions, which means that you are missing out on a lot of potential business if you don’t design this properly. To make sure that you end up with a contact page that works for your business, read on to find out how you can design a great contact page for your Lakeland web design.
Optimize your contact form
Plenty of website owners like to simply dump their contact information on a page and call it a day for their contact page designs. The problem with this is that it results in a contact page that does not effectively accomplish the goals that you’re looking to set for it.
You should optimize your contact page by providing information that your potential customers will find valuable. Include information about the purpose behind the contact form and what their submitted information is going to be used for. Online users are concerned about their online security, so transparency is always very much appreciated.
Ask the potential client/customer for more information
Plenty of contact forms simply ask for the name, email address, and a generic text box for the client to fill in when they design their contact forms. If you specialize in B2B services, then ask them for more information about their businesses so that you can get a better feel for whether or not the interested party is a good fit for your business. Again, you should be maximizing the potential of your contact form if you’re looking to take advantage of this.
Take advantage of social proof
Cart abandonment is a huge issue for eCommerce websites, and you might experience something similar to your own business. Plenty of people will stop right before submitting their information and second guess their decision to reach out. Because of this, you have to reassure your potential clients and customers with the use of social proof in your Lakeland web design and your contact form. Don’t overdo it, make use of enough social proof that your clients are not overwhelmed and are instead, reassured.