Your website can make a lot of difference in how customers perceive you and your business. Clean, attractive looking websites tend to be looked upon more favorably by users. No matter how good your content and your products are, it’s not going to make much of a difference unless your website looks good enough for users to want to browse in. A custom web design makes it much easier for website owners to edit their website to make it more appealing to users.

However, you don’t need to remake the whole thing, especially if the budget is going to be a bit of an issue. Here are a few simple custom web design practices that you can make use of that can really make a lot of difference in how people see your website.


One of the most important things that you should always keep in mind when building your website, especially if you’re building a custom web design is to always maintain consistency in your design. From the style of the design to font and color choices, these should all be maintained throughout the entire website. Remember that your website is a reflection of your business, and consistency is what customers always look for in a business before they can trust them.

Optimize your site load time

It is so easy to get the answers and information that we want and need with just a few taps on our screen, that we’ve become a little bit spoiled for choice. Page load time can make a significant difference for users to decide whether or not they should proceed with your website. As much as possible, you should cut down your site’s load time to about a few seconds at most. You can do this by cutting down the size of elements that take a significant amount of time to load, like images and videos.

Responsive design

It’s the age of the smartphone now, and statistics definitely reflect that, with more than half of online users being based purely on mobile now. Because of that, plenty of website owners are looking to make the shift to make their websites more mobile responsive. Mobile users are a huge demographic that you don’t want to exclude, so make sure that your website is compatible across all screen sizes.

User-friendly navigation and design

The user is the primary focus when building your custom web design. All of the decisions made in relation to this are designed to put the user first. Make sure that your site is intuitive and easy for the user to navigate through.