The login page in any Lakeland web design seems like an insignificant part of any web design. I mean, you hardly notice that it’s there, and not many users actively seek it out. However, the login page is a very important aspect of any website, and is also essential for quality conversion rates. Because of how common it is, it may be difficult to come up with a login page that can really wow users into signing up for your site.
While logins are great for user conversions and user loyalty, it’s important to maintain a fine line when using your calls to action to get them to sign up. If you create sign-in walls that require users to sign up before proceeding with your website, or have a pop-up show up every few minutes reminding users on signing in, you can expect a high bounce rate to occur. Fortunately, there are ways to streamline the login process and get users to sign up for your site without coming off as annoying to them.
When thinking about the login options available for your site, you might want to consider what it’s going to take in order to make their login process easier. One way you can do that is by allowing email and username login options for the user. Especially for social media sites, username login can be a bit difficult to get through because people sometimes use different usernames for different sites, which makes it harder to remember which username you used for a specific website.
However, these same people are more likely to use the same email address across different sites, which makes it easier to remember what email address to use to login. To be safe, allowing both options for login allows your site to be easily accessed by both types of people, maximizing the number of sign-ins.
Another way to help with the login process is by including a link to help retrieve the users’ password if they’ve forgotten it. This helps make their login process be as streamlined as possible without making them go through so much trouble if they’ve forgotten their login credentials.
It can be difficult to input the needed information correctly on the first try, especially when it comes to user passwords. However, when designing the error messages that pop up and indicate that the inputted information is wrong, it helps to specify a bit as to what exactly went wrong in the inputted data. Simply saying “wrong password” is not useful to the user. By clarifying details such as, “.con is not a valid email address” or “password must be alphanumeric” helps users pinpoint what might be wrong with their login credentials before pressing enter and having to go through the entire process again.