The online industry is quickly becoming a very competitive one. With millions of websites out there, churning out content day after day, you have to make sure that your content and your content marketing strategy really stand out if you want to be noticed. When it comes to the internet, content is everything that you need to stay within the industry’s game.
However, it’s important to note that you need good quality content if you want your website to be noticed. More than anything, you want shareable content that users and followers would be interested in sharing with their online friends and followers. But how exactly counts as “shareable” content? Here are some tips to help you understand how to create shareable content for your content marketing strategy.
Trending topics are always a hit
Of course, if you want to catch a wave of interested audiences, you should always consider looking into creating content about trending topics. It’s always good practice to follow online trending topics to see if you can write about anything related to your industry.
Look into your niche
If you’re looking to target your specific niche, then you should definitely take a look at what users in your community are reading about. This will give you a very good idea of what kind of content your target audience is reading about and help you figure out what kind of content you should be focusing on.
Use pop culture references, but sparingly
If you want to make your content more relatable, and as a result, more shareable, then you can consider adding pop culture references in your content. However, be careful when using these, especially if your industry doesn’t really follow these and it detracts from your website’s usual tone and personality. If you try too hard to incorporate pop culture reference, you risk coming off as a “fellow kid”.
Create long-form content
Regardless of what people say, good-quality, long-form content in a content marketing strategy is still highly sought after, even if people are constantly saying that online users have no use for reading long articles. As long as your content is engaging, well-written, and well-researched, then there will always be a demand for it in relevant audiences.
Always include social media buttons
If you want the content from your content marketing strategy to be shared, then always make sure to include social media buttons to make it easier for your readers to share the content that they find interesting.