User engagement is one of the most important things that you need to think about when you’re planning out your Tampa web design. After all, the main factor that determines the success of your website is the audience that uses your website and goes on it.
However, many website owners misunderstand how they’re supposed to use their website designs for the benefit of their users, which leads to a lot of frustrations on the users’ part and lower site metrics. To help make sure that your website succeeds in what you designed it to do, here are some very common Tampa web design issues that hurt user engagement that you would do well to avoid.
Ignoring mobile users
Mobile users make up the majority of online users today, which is why it is a huge mistake to disregard them in your web design planning. If you want to reach as many users as you can, then you should always think about how your website is going to show up on mobile. Keep in mind that when you’re thinking about mobile users, you have to account for the smaller screen size and the browsing habits of mobile users for full effectiveness.
Online users are now more impatient with how they take in content from the businesses that they patron. Because of this, you have to make sure that your website pages are not too slow-loading that they give up and look elsewhere for their needs. This is easy enough to do. As long as you cut down on elements with large file sizes and optimize all of your pages, it should load in as little as a few seconds.
Bad visual design
Of course, while the user experience is a crucial part of getting users interested in your website, you need to balance it out with a good visual design.
After all, this is the first impression that online users are going to have of your website, so you want to give off a great first impression, which good visual design will do. Make sure that you take into account the current website design trends and decide which ones will work best for your Tampa web design and business branding.
Not knowing who your audience is
Now knowing what your audience wants can significantly affect the outcome of your user engagement and website. If you don’t know what your audience wants, then you cannot provide them with the user experience that they expect, which leads to lower engagement numbers. Understand what your audience wants and tailor your site to accommodate them.