Mistakes, although preferably avoided, are not unheard of in the field of Lakeland web design. Web designers do their best to reach the perfect balance of art and customer satisfaction without sacrificing any of the quality that they are best known for. However, like any field or profession, mistakes happen, it’s simply a part of the learning process. The important thing is what you, as a designer, or a client choose to do with these mistakes. These should be used as opportunities to grow your skills and expand your knowledge about the field of web design. Here are some of the most common mistakes you should look out for when designing your website.

You’ve got too much or too little content on your site

While it is important to have good content, it’s also important to utilize space on your site. Having too much going on in your site can make your site look cluttered, and can confuse first time visitors, and they may opt to leave your site quickly, increasing your bounce rate. In addition to being frustrating for visitors who visit the site, a site that has too much content on it such as text, images, and even video can drastically slow down the load time of the site.

On the other side of the spectrum, having too little content on your site can also be a bad thing. While minimalism design is considered an art, and when done well, it can work wonders for your overall site design. However, putting too little content on your site can also confuse your visitors, and make it difficult for them to understand what your brand is all about. The best thing to do is to strike the right balance in terms of the amount of content you choose to place on your site.

Making navigation difficult

Users prefer a more intuitive design out of the sites that they visit, which means that they don’t have to think too hard about navigating the site. After all, a good design means that you don’t have to think about it when you’re going through the site. Navigating a site should feel natural for the user, and failing to incorporate this could mean losing out on repeat visitors.

Designing for the wrong audience

It’s always important to know your target audience when designing your site. While it would be great to have as wide an audience as possible, you do need to identify your ideal customer, and design your site to appeal to them. If you try to design a site that appeals to everyone, you risk committing Mistake Number One and end up cluttering your site. Learning the most common mistakes in your design helps guarantee that your Lakeland web design is utilized to its best potential for your online business.