If you’re running an eCommerce website as the online branch of your business, it is very important that your Lakeland web design is properly maintained and that everything is in its place. In addition to your products page, the most crucial page of your eCommerce site is your checkout page. After all, as an eCommerce site, the most important conversion you are trying to get out of your customers is for them purchase something.
If they encounter any difficulties with the checkout, they may make the decision not to push through with the transaction, which means that your company misses out on potential revenue. To guarantee that this happens, you have to make sure that the checkout user experience is as seamless and effortless as possible. Here are some checkout mistakes you should avoid to make sure that your site’s purchases run as seamless as possible,
Making your customers input all their data in one page
When your customers are taken to the checkout page, it is customary for them to fill out their information like their addresses and email. However, some websites make the mistake of putting all the fields that customers have to fill out in one page. This can make the customer overwhelmed and may choose to opt out of completing the purchase. Break up the sections into about two or three pages at most, so that customers can focus on one section at a time without making the entire process too tedious.
Not including an order review
At the end of the checkout process, before order confirmation, it is a mistake not to include an order review that customers can refer to in order to make sure that everything from the order to the delivery information is correct. If there is no order review available, customers may choose to cancel the transaction process because they may see it as too much effort to click back to check their order details. Customers want to be sure about the items that they’re purchasing to make sure that they don’t accidentally end up buying the wrong item, or if they accidentally end up inputting the wrong delivery information.
Your error messages offer no clarification
When your customer inputs information into the order form, they may make some mistakes. When that happens, sites usually have an error message system in place to inform them which fields lack information, or which ones have the wrong type of information inputted. Some sites only offer the typical “Wrong Field” error message when this happens, and this may affect your customers’ checkout experience. Including specific information about why this field is wrong will go a long way in helping your customers through the purchasing process.