It is no secret that in order for your Orlando web design to be successful, it needs to be well-designed and visually pleasing. However, in recent years, web designers have started to realize that it is becoming increasingly more difficult for them to hold the attention of online users, which can hurt website metrics in the long run.

After all, the main point of the web design is to guide the user through the conversion process, but if you can’t hold their attention, how can you expect them to convert accordingly? To help you out, here are some ways to use your Orlando web design to capture users’ attention.

Use a homepage video

One way that you can grab users’ attention right from the get-go is by making use of a homepage video on your website. However, if you’re planning on using this, it’s important that you be strategic about your use of this. When done right, a homepage video can do a lot for grabbing the attention of your website visitors, but when done poorly, it can do the opposite.

A homepage video that comes out of nowhere can be a jarring experience for your website visitors, which can raise your bounce rate, which is not a good thing. In order to make sure that your homepage video succeeds as intended, make sure that you integrate it seamlessly into your web design. Avoid using sound as this is one of the main reasons that homepage videos fail, and make sure that you keep the video short.

Learn how to use images strategically

Another good way to get users’ attention with your web design is learning how to use images on your site design properly. One of the more interesting ways to use images is to make sure that you avoid using stock images on your website. Stock images tend to throw website visitors off, because they don’t look authentic enough, which also translates to your business not looking authentic enough. Using real, high-quality photos of your staff and premises can do a lot more for the authenticity of your business compared to any stock photo that you’ll find online.

Visual contrast

When it comes to putting together your Orlando web design and getting users’ attention, there are a number of ways that you can maintain users’ attention on the page itself. One of the ways to do this is through visual contrast using the different elements on your website. Make use of your site colors and fonts to create enough visual interest throughout your site design to guide your users through the site and into the conversion process.