You know that your company’s logo design is as important as the brand itself. In fact, your logo design is your brand. It what separates your company from the rest of the competition in the industry. This is the first thing that potential customers will notice about your company. They will identify your company based on your logo—from the colors used to the fonts you employed. DIY-ing its design is risky because you may not exactly understand all the components that go into the creation of a logo for a business.

Sure, there are a lot of logo-design generators on the internet. You can download free templates and they can deliver what you want. You can also pay for premium software programs and get access to exclusive designs, color combinations, templates, themes, and many more. Some companies tend to lean on pre-made templates for their logos so they can save on having to pay an actual artist to have their logos drawn or have their visions come to life.

The problem with a pre-made template is that there is no way the designer of that template would know what your business needs or how you are going to stand out from your competitions. They don’t know who your competitions are in the market so they cannot give you a unique template to work from. And while it is cheap (literally, free) to make your own logo design, it also cheapens the whole feel of the business. When you don’t invest enough in your business, especially when it comes to creating a brand and reaching out to customers through this brand, you are not going to be rewarded with profit and recognition.

A custom-made logo design gives you all the benefits you need for your business to thrive. You need to pay the designer once for the creation of the logo and the rights to use that logo. After which, you can incorporate that logo into every piece of item in your corporate stationery. You can use it on the ball pen, the notepads, the business cards, and literally every piece of corporate item you can get your hands on.

A logo specially designed with your company in mind can help boost the brand itself and reach out more to your target audience. How do you picture a bottle of Coca-Cola? We’re sure you can picture the font and lettering and how it is scrawled across the bottle. That’s exactly what a logo should evoke in customers—that familiarity of knowing what this brand is and how it can benefit you.