The term brand authority often elicits such a strong fear from small companies. How does one build a brand when there is simply too much competition out there? Where can a company even begin? Your Tampa web design will play a huge role in making sure that your customers recognize your authority in the industry. The first thing that people will notice and know about your brand is your online presence. Make it count.
First, what is a brand authority? You’ve probably come across this term hundreds of times while researching techniques and strategies that will improve your presence online. Brand authority is a high regard for your business. It is not a title that you can confer to yourself. According to Paige Weiners, Senior Marketing Communications Manager Of Blue Fountain Media, brand authority is “a reputation and an element of trust that others assign to you.”
This does not mean that you cannot control the way your market sees your brand or even how your business is being perceived as compared to your competitors. Although consumers have changed the way they process the information they receive from the internet, they are still susceptible to being influenced by the right messaging.
The Design of Your Website
By now, you should already have a well-designed website. One look at your homepage will tell an audience all they need to know about your reputation in the industry, as well as whether they can trust your brand or not. Well-designed websites attract more market and they better persuade and influence people to trust their brand. The more people believe in your brand, the more they will likely support it now and in the future. Not to mention, they will also recommend your brand to their network.
Well-researched Blog Posts
Authority is such a heavy term, to begin with. What does having the authority to talk about a subject even mean? How can you become an expert on anything? Do you need to show web visitors your diploma? How about the certificates from the seminars you have attended? Yes, all to these and more.
Well-researched content will bring you a long way toward strengthening your brand’s reputation in the eyes of your customers. Take the time to research and write relevant blog posts, so your customers know they can turn to your blog when they need more information about your business and its products and services.
Your Tampa web design is the first thing that people will look for when they want to find out about your business. Make sure that you’re making a good first impression on your customers.