The specifics of Lakeland web design and how it affects your site’s numbers can be quite confusing to understand at first. In a perfect world, any website you and your web designer creates will be perfectly designed to return the lowest bounce rate possible.
Unfortunately, not many people are aware of the implications of the bounce rate and how it can affect your website and impact the overall ranking of your online business on search engines. Here, we will discuss what a bounce rate is, why it’s important, and how your web design can be affecting it.
What is a bounce rate?
To put it simply, a bounce rate is the percentage of users visiting your site, taking one look, and exiting almost immediately. They “bounce” off your site without interacting with it. As you can see, if a user visits your site without interacting with it, then that means that there may be something lacking, or something is making visitors leave.
The higher your bounce rate, the worse it means for your online business. For example, if you’re averaging about 200,000 visitors a month, but have a bounce rate of about 75%, then that means about 3 out of 4 site visitors are bouncing off your site and leaving immediately.
If you have the same number of average site visitors and a bounce rate of 25%, then about 1 out of 4 visitors are bouncing off your page, which is pretty good. However, it is recommended that you keep your site’s bounce rate down as low as possible.
How is your web design affecting your site’s bounce rate?
There are about two factors in your web design which could be affecting your site’s bounce rate. These would be the overall visual design of the site, and the navigation of the site. When a visitor first comes across your site, they will take notice of these two things. If they see a cluttered page and no discernable information in sight, then there is a very high chance that they’ll click out of your site almost immediately.
To prevent this from happening, make sure that all the important information is displayed prominently on the home page. Don’t try to be subtle, label all the menu items as clearly as you can so that users know where to go for the information that you need.
Make sure your site’s navigation is as intuitive as possible, which means that it’s easy to navigate without any hidden features that unlock parts of the site that should be easily accessible.
Your Lakeland web design should be appealing on both an aesthetic and a technical level. Once you’ve hit the right balance of visual and user friendly appeal, then your site’s bounce rate is bound to drop, which is fantastic for your site.