If you’re wondering how to address your customers about the coronavirus, you just have to look at how the big companies did it. The common denominator among these companies is they used their massive clout on the internet to reach their customers. If you can hire an Orlando web design company to redesign your site and accommodate the new changes, then it’s the perfect way to communicate with your audience.
For example, AMC Theatres frequently communicated with their loyal customers about the steps the company is undertaking to ensure the proper sanitation of the cinema. They know they’re facing unprecedented challenges in the industry, so they made sure that their patrons feel confident visiting the theater.
Amtrak, on the other hand, waived change fees on reservations made before April 30 this year. This was done to make it easy for the customers to postpone travels because of the coronavirus. Many, of course, took advantage of the offer.
Apple, one of the largest companies in the world, has a different approach. During the height of the outbreak, it closed down stores temporarily, paid their employees, and donated $15 million for people impacted by the virus. They made sure this message is communicated on their websites and social media pages.
Hospitals and clinics, which are at the forefront of the fight against the pandemic but are also being run as businesses, regularly give updates about the number of infected patients they have. They also remind the general public how to avoid contracting the virus. For example, CityMD, which has more than 120 urgent care centers in New York, New Jersey, and Washington, compiled a list of frequently asked questions to guide patients.
Following the Footsteps
Sure, small businesses do not have the resources that bigger companies have. They lack the manpower and the resources to advertise on the tri-media. But the internet is the one place that small and big companies can find a common denominator in. Though there are paid ads on the internet and social media, small businesses can better compete using methods and techniques.
Smaller companies can use their Orlando web design to post a message that their customers can read upon landing on the homepage. They can use this same message on their social media feeds.
Clearly, the best practice to communicate with customers about the pandemic is simply to communicate with them. Does it matter if it’s on your website, social media, or on TV, radio, and newspaper? Maybe. But as long as you know who your audience is and how to reach them, you’ll be making them feel valued by updating them about your status amid the pandemic.