If you’re just starting out with your Lakeland web design, whether you’re doing it by yourself or having it designed by someone else, the technical jargon can be a bit of a hurdle to get over. By learning the basic terminology used in the industry, you gain a deeper understanding for the industry and what it does. Here is a list of basic web design terms that you can familiarize yourself with in your process of web design.

Backend – the backend of a website refers to the engine of the site. It contains the data processing, request handling, and all types of processes that you don’t see. This section cannot be seen by site visitors.

Backlink – backlinks are links from other sites that link back to your own site. This helps build up your site’s SEO.

Cache – the cache refers to the storage for easy access of data. It stores data and information that is frequently used or requested to speed up the request time on the server. This speeds up the load time on the browser when you load the web page.

Call to Action – this refers to an element on the page that encourages the user to act or perform a specific action. These can take the form of text, an image, or a banner.

Content Management System (CMS) – the CMS is a tool used for the backend for managing the content of the site. These tools make it easier to add content to a site without having to delve into the site’s internal coding and functions.

Conversion – a conversion occurs when a user performs an action on your site. For example, if a site visitor subscribes to your site’s newsletter, a conversion occurs.

CSS – also known as Cascading Style Sheets, CSS allows you to make create the overall feel and design of a site outside of the HTML data of the site.
External Style Sheet

Fold – fold or “below the fold” refers to content which is located below the point first seen by a typical site visitor, which means that users have to scroll down to see this content.

Graphical User Interface (GUI) – the GUI is everything that you see on a page. It’s everything that you can see, touch, and interact with on a website.

Hexadecimal – the hexadecimal refers to the alpha-numerical value of colors. Hex numbers are from 0 to 9, and letters are from A to F.

HTML – the HTML code of a site refers to the skeleton of the website. This is the primary language used to create web pages.

JavaScript – JavaScript is an object oriented language made for the web. It is responsible for how your website responds, interactivity, and how it behaves.

Navigation – this refers to the ability to maneuver or navigate through a site and its multiple pages. This can be performed through navigation buttons that lead to specific pages, or accessing a webpage directly through its address or URL.