Anybody who has worked on a Lakeland web design can easily tell you that conversions are the primary goal for any website. Every single design choice was implemented in the name of driving towards higher conversion rates, which is why you have to determine what your website’s goals are early on in the development process.
From there, you can determine what shape your conversions are going to take, which allows you to determine what needs to be done for your Lakeland web design to help drive these conversions. However, for all of the importance of a well-designed website to help drive conversions, plenty of designers tend to forget about the basics. To make sure that you have a strong foundation, here are some of the most basic web design principles that can help boost conversion rates.
A responsive web design
In an age where mobile devices take the primary seat in terms of commercial technology, responsive web design is more important now more than ever. It is a basic requirement to have a mobile-responsive website to accommodate mobile users.
Minimizing the number of choices provided at a time
If you’re looking to boost conversions, you might assume that the proper course of action to take is to provide your users with more choices. However, this may serve only to confuse them, which can lead them to take no action in the end. Because of this, you should be limiting the number of options that you provide your users to help narrow it down.
Site load speed
There is no shortage of choices that your target userbase will be facing. Because of this, you have to make sure that you make the most out of your design to hook in your users. One basic requirement of any website is the website load speed; your website’s load speed must be as optimized as possible so that your users are not left waiting. It is not uncommon for your users to leave if your website takes more than a few seconds to load.
Less is better
Plenty of website owners make the mistake of cramming a Lakeland web design with as much content as they possibly can. The problem with this is that it can make your website look cluttered, which can frustrate your users. You should learn how to use whitespace to the benefit of your website’s design.
Social proof goes a long way
If you want your users to trust your website enough to make a purchase, you should look into the use of social proof on your website to show previous customers’ experience with your website and products.