Want to know about Lakeland web design and how to maintain its full functioning capacity? Want to make sure that your business is benefiting from your website? Don’t know a thing about maintaining a website or checking the issues that could affect its performance? Then, you have come to the right place. Do not be intimidated by websites. They are far simpler than web designers let on. In fact, if you are not going to design the site yourself and your concern is only centered on the site working well and reaching its potential, you only need to know a few basic things.

Loading speed

The number one reason why people back away from browsing or navigating a website is the loading speed. The basic requirement from a website is to load as fast as two to three seconds. Once the visitor types in your domain address or clicks on a link from your social media profile, he/she should be taken to your homepage in as fast as three seconds. Anything more than that and your visitors (and potential customers) are likely to leave the website. Every day, make it a habit to open your website and tick on the seconds on the clock until you see your homepage.

Cleaning the backend coding

Now, this is not something a person with no knowledge about web programming or web design does. This is something you need to delegate to either your web design contractor or your very experienced web manager. That person should be tasked to clean up the backend coding once in a while. This will ensure that the whole operation of the website will be smooth and problem-free.

Navigational experience

How is your experience navigating the website? Are you happy with how the website perform? We’re sure you also have your preferences and you should not separate those from the decisions you make for your website. If you notice that the information posted on your site is hard to find because it’ll take a person three to four clicks to get to that page, then that’s something that should alarm you. Finding an information should only take a maximum of three clicks. Anything more than that will be annoying.

Streamlining the layout and optimizing the images

Focus on the font typefaces, the font sizes, and the media used on the website. Does it help in the overall look and feel of the website? Is it too cluttered? Is it too empty? Finding the balance will always be difficult but look at your website from the point of view of a visitor and you will notice the tiny things that can annoy clients such as the confusing layout and the big-sized image files that cannot load on slow internet connection.