It can be very easy to be intimidated by the idea of Lakeland SEO. After all, this is a service that is heavily based on website metrics that the average business owner will have difficulty interpreting, and using this information to tweak SEO strategies to accommodate current website trends.

Because of this, many business owners choose to leave their SEO to professionals that they can trust. However, no matter how grand your SEO has become over the past few years of you working on it, there are a few basic principles that every business needs. Learn about these Lakeland SEO basics here.

Meta information

Many people have the misconception that the only thing that you need to pay attention to in an SEO strategy is the implementation of keywords in your content. While this is undeniably important, you should never disregard the importance of the use of keywords in your meta information. This includes your meta description, meta title, and image tags. Search engine bots will use these to determine how to rank your website.


Of course, SEO is practically synonymous with the concept of keywords. You need to make sure that you use the right keywords on your website if you want your site to rank well.

It can be very challenging to rank well if you don’t know what keywords to use, so it’s always recommended that you work with a professional online marketing company like BrightSky Web Design to help you decide what keywords to work with. Also, stay away from black hat SEO practices like keyword stuffing as this will not help your website rank better and can lead to a drop in ranking if your site is found to be using this.


In recent changes to SEO algorithms, content has been placed as the number one determining factor of what makes a website succeed. It’s always important to invest in good quality content for the sake of your business and website.

Keep in mind that content does not only refer to written content. Because of how limited modern audiences’ attention spans are, you have to mix it up with different kinds of content, from videos, images, infographics, and even audio content.


Linkbuilding is still an important part of Lakeland SEO. Take the time to check the links on your website to make sure that none of them turn out to be dead links. In addition to this, if you’re looking to build a strong backlinking strategy, then you should avoid black hat backlinking practices, like paying for backlinks because this will only lead to your website getting penalized.