Augmented reality and virtual reality are being put to the test by the pandemic. In a world forever altered by COVID-19, we watched as businesses take their Lakeland Facebook and Instagram marketing to another notch. No, they’re not contented with marketing videos. In their books, these are almost passe. What they need is a new way to reach customers; the same customers who no longer feel safe to visit stores to buy the products they want.
These two are current social media trends, but they grew massively because of the pandemic. Many e-commerce integrated augmented reality into their online shopping experience. They let customers “try on” the products before they have to decide to buy them. This will help customers in their purchase decisions as they are more assured that they are investing their money in products they will actually use.
Social media platforms are reacting positively to the trend. Snapchat, Instagram, and Facebook are allowing users to try on different filters to create a more visually appealing augmented reality video. They also allow the 360-degree video that will allow users to scroll through an image and see a room, product, or location in 360 degrees.
Consumers Responding Well
Consumers love the idea of virtual reality. So many of them are having a hard time transitioning fully to ecommerce. Imagine having to do your grocery via an online store, too. It just doesn’t feel the same for so many people. VR will continue to dominate marketing trends in the next few years, especially if the pandemic continues to wreak havoc into industries.
They’re even investing in VR and AR devices, allowing them to make these videos of their own. These gears are now more affordable than ever before and a lot of them offer an experience that is improbable before today. Facebook even offers a feature that provides a “room” for up to three people to interact using a VR device. This makes direct selling to customers possible with the use of virtual realities.
A real estate agent who wants to show prospective homebuyers a property will do well using augmented reality. The same case can be made for dealerships when they are convincing car buyers to purchase a vehicle. The world of augmented and virtual reality will grow further in the future. As the devices become more affordable, so does the interest people have in them. Companies, in particular, will integrate these into their Lakeland Facebook and Instagram marketing strategies.