It is impossible for a business to survive these days without forming a Lakeland internet marketing strategy that is focused on promoting and advertising the business’ products and services. Your strategy should be a summary of what your goals are and what your plans are to achieve those goals. It should guide your actions and let you know if you’re succeeding or failing. Every post, like, and share of your social media page or posts should mean and equate to something. They should all serve a purpose for the promotion of your business.
Remember that the more specific your strategy is, the more effective the execution can be. Keep the strategy concise and straight to the point. Do not make your strategy so lofty that they are impossible to achieve. Make sure the results can be measured, too, or you’re simply wasting your time.
Setting the S.M.A.R.T. goals
The first step to aligning your Lakeland internet marketing using social media strategy is to establish your objectives and your goals. Without setting your goals, there is no way for you to measure the success of your return on investment (ROI). When it comes to setting your goals for your strategy, remember this acronym—S.M.A.R.T. This stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. This framework is important in making sure that your goals will lead to real business results rather than remain lofty ideals no one can reach.
Why is this important? Likes, retweets, and shares are called vanity metrics. This means that while they are fun to look at and they make your page and your post “look” popular, they provide no real value. You do not know how many of those who liked your page or your post actually took the time to browse through your catalog and purchase an item. You have no idea if a person who shared your post shared it because they want it or because it reminded them of something they had before but have no plan on getting it now again.
The S.M.A.R.T. framework focuses on Lakeland internet marketing targets that are measurable such as leads generated, web referrals, and conversion rate. These are the kinds of metrics that will be valuable for your business and can create real change. One method you can try to check the engagement and reach of your social media post is to ask a question and include a relevant hashtag.
Rather than simply post a picture and a caption on your official Instagram page, you can ask your followers when they used your product and what kind of benefit they received from it. This allows other customers who see your post to browse through the comment and see the outstanding reviews your product got.