While you are busy collecting and acquiring client testimonials and reviews for your Orlando web design, some of your competitors are a step above your strategy. They are acquiring reviews and recommendations on their Google My Business (GMB) page. What GMB, you ask? Google My Business is important for local searches. When a web user is searching for a local business, GMB makes it easy for them to find a business or a brand because of its listing.
But to get even on the top three of GMB, you have to first claim your profile, customize it, post important information, and collect reviews and ratings. The last one is particularly important because Google will only start rating your profile once you received at least five reviews and more.
Ask for Reviews
Yes, it is perfectly okay to ask your past customers to leave a review on your GMB profile. Getting reviews for your GMB page will help you get on Google’s top three search results list. This will improve your local ranking and will entice a higher click-through rate. Ranking high on GMB will give potential customers more confidence in your service. They will know that they are dealing with a legitimate and reputable company.
It also gives them more information about your company. Your contact information should be posted on your profile. Potential clients should have access to people they need to contact if they want to inquire about your services.
Make leaving reviews a part of your negotiation with clients. If your clients are satisfied with your services, ask them to leave a review or recommendation on your GMB page. You can incentivize them with discount coupons, gifts, and additional services such as content marketing for a month. They’ll be happy to assist you in building up your business profile. And who knows? Maybe they’ll recommend your services to their network, too.
Building Your Network
Reviews will help build your network. Getting five reviews and more will give your profile its first rating. The more reviews your profile gets, the better the reputation it will create on the platform. But ratings are not merely for reputation. Visually, it’s nice to look at those five stars, too. It helps potential customers understand that your business provides the best Orlando web design services.
Never forget about reviews as part of your marketing and promotional strategy. So many businesses are focused on closing the deal with the clients and getting paid that they forget about this important marketing component.