Your calls-to-action (or CTAs) are one of the most important elements on your Tampa web design. They’re what drive conversions and lead to sales. That’s why it’s so important to have a strategic plan for their placement. You want to make sure your CTAs are visible and attractive, but you also don’t want to bombard your visitors with too many of them.
Here are a few tips for designing your website with strategic CTA placement in mind:
Keep it above the fold
Your CTA should be visible on the page without the need to scroll down. This ensures that users will see it as soon as they land on your site.
Use contrasting colors
Your CTA should stand out from the rest of your website’s design. Use a color that contrasts with the rest of your color scheme to make it pop. Keep in mind, however, that you don’t want to use a color that’s so jarring that it’s off-putting.
Make it clickable
Your CTA should be designed in a way that makes it clear that it’s clickable. This means using a button or other clickable element, rather than just a text link.
Make it big and bold
Your CTA should be designed in a way that makes it impossible to miss. Make sure it’s big enough to see and use a bold font so that it catches the eye.
Don’t overcrowd your website with too many elements. Leave some whitespace around your CTA so that it stands out and looks more clickable.
Test different versions of your CTA to see what works best. Try different colors, sizes, and positions to see what gets the most clicks. Just remember that testing is key – what works for one website might not work for another. So, don’t be afraid to experiment until you find what works best for you.
Invest in quality copywriting
Your CTA copy is just as important as the design. Make sure it’s clear and concise, and that it tells users exactly what they need to do. Some website owners don’t like to invest in professional copywriting, but this is the wrong move, and it shows on your website. Keep in mind that your CTA is your last chance to make a good impression on your website visitors, so don’t skimp on the quality.
If you follow these tips, you’ll be well on your way to designing a website with strategic CTA placement. Just remember to keep your CTAs visible, clickable, and easy to understand, and you’ll see an increase in your conversion rate in no time.