There was a time when content for Lakeland web design was used to fill up the pages and the black spaces. There wasn’t much information on it. There’s nothing there that will lead visitors to purchase a product or subscribe to a service. The “content” we knew was filled with keywords and key phrases designed to hoodwink Google into putting their websites on the first page of the search results. That’s all but gone now.

Google is wiser now. It cannot be fooled by mere keywords and phrases. Its algorithm has been developed in almost human-intellect levels that it can now detect websites that are filled with nonsensical content. SEO is not just based on words and phrases. Your content should actually be quite relevant to the topic being searched for it to rank high on the search engine.

That is why content writers are finding this the best time to earn from their skills. They are being hired left and right by web management companies to handle accounts of different niches and industries. But how do this process of writing content works?

Know what you are supposed to write about

When hired to write content for a website, ask first what you are going to write about. Don’t be blinded by the high per-word-rate. You need to know if the subject matter is something you are interested in or you think you can get to know better in the future. Remember that writing takes time and it will take more time if you don’t know a thing about the topic you are writing. If one article takes more than two hours of your time, it’s not worth it.

Research on the topic

The next thing you need to know is research about the topic. What is it about? How do you sell it? How can you convince web visitors to purchase the items? Put yourself in their shoes and think of how you can be persuaded to buy items from a certain company.

Decide on the angle you want to use

After you have read about the topic, you need to choose which angle you want to focus on. This will serve as your tipping point. You will begin writing the topic based on the angle you choose. You will also turn back to that angle when you feel like the article is droning on and on without any point. It is better if you can ask your employer if this is the kind of angle he wants for the article, so you won’t be wasting your time writing something that cannot be used in the Lakeland web design.