Back in 2010, when Instagram first came to the scene, it was just like any other social media platforms such as Facebook. It is filled with selfies, travel photos, pets, and food. But in 2018, Instagram has been taken to new heights and marketing services are now being built specifically with Instagram as the main platform. Forget about using this channel like any other methods out there. Instagram is the thing these days, especially if your business is trying to target the millennial generation.
In the past year alone, Instagram turned into a business platform. It introduced new tools that are meant to drive traffic to your site or make it easier for customers to make a purchase. There’s advanced analytics, shoppable Instagram posts, and new ways to drive traffic from your Instagram stories. Influencers are all over Instagram trying to market products and services and their followers are eating all their posts up. They are, for a lack of better word, willing victims to the see of influential posts proliferating on Instagram.
Switch to a business profile
Open your business’ profile on Instagram and click on the Settings button. Click on “Switch to Business Profile” to get started. A business profile will allow your followers to click on your contact button to get in touch with you right from your Instagram page, allow you to create and publish IG ads without needing Facebook’s advertising tools, and access IG’s analytics tools called Insights.
Use Insights to understand your audience
Through Insights, you can begin understanding your target market more. You can view plenty of statistics such as impressions, engagement data, and more. You can even get a breakdown of the demographics of your audience and see information such as their age, gender, location, and most active hours. The more you know about how customers are interacting with your posts, the better you can adjust your content and boost engagement.
Post product teasers
One of the most successful content and marketing services for Instagram is product teasers. Although Instagram is a great place to advertise your products or services, what your followers don’t want are pushy ads. As soon as you post something akin to this, your followers will drop out from your radar. Product teaser posts must talk about what you want to sell without looking like you’re trying too hard.
Create sponsored ads
Sponsored ads allow business owners to set a budget that will showcase either one ad or multiple ads with the carousel feature. These marketing services give brands the power to reach out to their audience who have yet to follow their page. You can turn existing posts into sponsored ads so keep an eye on your most loved posts.