The right Tampa web design can improve your inbound marketing—people who actively seek information from your website can be marketed to. This is in stark contrast to outbound marketing, which mostly annoys people because they didn’t ask for such information. But with the wrong web design, you can notice that your site has high bounce rates, low conversion rates, high page abandonment, and an overall bad reputation.
It’s a dog-eat-dog world out there and if you want your business to survive, you have to think about how your website is putting up a great first impression… or not.
It Isn’t Mobile-friendly
In 2015, Google announced a change in its algorithm that would forever change the way we design and develop websites. The search engine company said it would penalize websites that are not mobile-friendly and will strengthen the ranking signal from websites optimized for mobile use.
When your site isn’t mobile-friendly, users have to slide and scroll side to side. Nothing is more annoying than that. Begin optimizing your website now and stop alienating a sizeable chunk of the internet population.
It Doesn’t Load Quickly
People have a short attention span. According to a KISSmetrics report, 47% of web users expect a web page to load in two seconds or less while 40% will abandon a site if it does not load after three seconds. Slow-load time is frustrating for potential customers, especially those who are dealing with a slow internet connection.
It Has A Poor Navigation
When visitors land on your homepage, they should be able to discern what they need to do or what you want them to do. Many websites still don’t have a call to action on their sites. This causes you to lose potential customers who are interested in knowing more about your products. But if you don’t tell them what they need to do, they might end up going to other sites. Have a CTA that’s bold and loud. Some of the more popular ones are “subscribe now,” “call now,” and “watch this video.”
It Uses Stock Photos
Yes, you need to integrate photos on your website, but it doesn’t mean you should upload overly-used stock photos wherein coworkers are seen high-fiving. These images are not appealing to customers. Why not take the time to do a shoot? Using real-life photos that show your customers, employees, products, and services will make a good first impression of your web visitors.
It Uses Too Many Pop-ups
Pop-ups disrupt and annoy web users because they are constantly bombarded with advertisements and call-to-actions. Make sure that the pop-ups on your Tampa web design has a specific purpose and don’t use them too often so as not to annoy your visitors.