It might be surprising for you to know that your Orlando web design will greatly improve if you only utilize one thing: tracking eye movements. Analyzing where your web visitors’ eyes land when they open your website will give you the data you need to place visual elements where they should be. With the data on hand, you will also place the right content and call-to-action on the place where your web visitors are more likely to look.
Where Your Visitors Are Looking and for How Long
When you land on a web page, what is the first thing that your eyes start to look for? Is it the call-to-action button? The image in the center? The headline? Eye-tracking allows website owners to know where to put the elements they need their web visitors to see. The most important element, of course, should be front and center. But how about the other things?
How Their Focus Moved
So, how did their focus move from the first design element they noticed to the next one? How long did it take them before moving on to the second design element? This will tell you their second to third to fourth priorities. If you noticed that web visitors tend to look at the right side of the screen after the center, then it means you should put the second most important element in that area.
What Areas Do They Miss
Surely, your visitors are missing something when they look at your page. Do they read everything on the page? Don’t they scroll down to find your contact us information? This is also important because it tells you what areas of your page should you not mind too much. You can put fluff pieces on these areas.
How They Are Navigating
Another thing you have to figure out is how they are navigating a whole page? Do they even read half of the content you put on your homepage, or do they search for the product page the moment they arrived on your homepage? Just how much attention each design element gets from your web visitors?
How the Size of Elements Affect Their Navigation
The size of the elements on your Orlando web design matters more than you know. Are they staying on one element of the page because it is hard for them to comprehend what was written there? That might because you are using small fonts and unintelligible font styles.
This data from eye-tracking will tell you a lot about the way your customers use your site.