If you’re wondering if your website needs the power of content marketing to attract customers and engage with them, the short answer is a resounding yes. As one of the most effective, practical, and useful digital marketing strategy today, content marketing has the power to connect with your target audience, engage with them, and influence their purchase decisions.

Content marketing drives conversions

The problem with many business websites today is their conversion rates. While there are many web visitors than ever, the percentage of people doing the desired action of the web owner or manager has remained stagnant. Sure, there was an increase in online buyers in the past decade, but the number fell short of the expectations by this time. However, research shows that companies that create consistent marketing content have conversion rates six times more than their competitors who are not as focused on content marketing.

Content marketing brings more traffic to your site

Google loves quality content and that means that with the right use of SEO, your website’s rank on search engines will improve and more customers will be able to gain knowledge about your website. A large portion of internet users rely on the first-page search result so if you are not there, you are losing ground. Websites that publish more than 16 blogs a month get almost 3.5 times more traffic than those who don’t.

Content marketing builds brand awareness

There are consumers out there who need your products but they aren’t aware of your company because they haven’t gotten the opportunity to learn about your brand. Quality and valuable content can engage these leads and help build awareness for your brand.

Content marketing educates customers

Your customers have problems that your business can solve. They are facing challenges in their everyday lives that you can provide solutions to but how are they going to know all about what your business offers? Surely, they are looking for answers on the internet. When they search for these solutions, they must find your website’s blog posts and learn from them. It is important for you to create content that is centered around your customers’ problems to help them better understand the steps they need to take to solve these challenges.

Content marketing helps build trust

Your customers and target audience will trust you so long as you provide valuable content on your website. By educating and informing them of the biggest challenges and solutions in your blog posts, you are earning their trusts little by little. Establishing a relationship with them will bring you more customers as your current ones can recommend you to their families and friends.