Lakeland Facebook and Instagram marketing has never been this big. Since the onset of the coronavirus pandemic, everything your business does on social media is highlighted. Whatever your actions are there can spell the difference between success and failure. Unfortunately, there are still a lot of misconceptions about what social media marketing is and what it can do to one’s business. Here, let’s take a look at these misconceptions:
Social Media Marketing Is Free
Sure, there are some areas of social media marketing that are free but for the most part, you have to pay for it if you want to maximize the platform. Also, developing content and posting it on social media takes time, money, energy, and patience. It is not exactly true that social media marketing is free because you have to create content and that requires money.
Success Comes After a Large Following
This is not necessarily true. Building a large following on social media is not your only goal. You should make them convert, too. On social media, the most important thing is for customers to engage. This is a metric that should be put on top of merely generating web traffic.
You Should Have a Page on Every Social Media Platform
Again, this is not true. Many entrepreneurs make the mistake of creating a social media account on every platform imaginable. While you can sign up for official pages on all these platforms, it is not necessary to create regular content for each of them. That will only demand too much effort on your part. Brands should think about who your target market is and focus on the social media that they spend time on.
All You Need to Do Is Post
You need to post at least once a day on Facebook and Instagram, once or twice a week on LinkedIn, and five to 10 times daily on Twitter and Pinterest. But if all you have to do is post, you are missing out on the point of Lakeland Facebook and Instagram marketing. You have to engage your customers, too. You have to answer their messages and comments. Brands have to be responsive to their followers.
Your Followers Will See All Your Posts
Not all your followers will see your social media posts. The algorithm states that it will only appear on the news feed of the followers you most engage with. In fact, only 3% of your followers will see your posts once you publish it. That’s how small the percentage is. That’s why you need to create good content and engage your followers through it.