On an eCommerce website, we can buy clothes, food, shoes, accessories, holiday trips, furniture, and many more. It makes our lives easier to be able to purchase these things online. With just a few clicks, we can wrap up our “shopping” and continue on with our day. But without a sound and well-thought-out Lakeland web design, this “experience” is not possible.
While eCommerce sites are ubiquitous these days, not all of them provide a seamless shopping experience. There are many boo-boos that web designers can’t seem to shake when it comes to a shopping website. To ensure that your customers will have the best time browsing through your website, here’s what you need to know:
Help customers find what they are looking for
Put filtering options on your search bar to allow customers to easily find the item/s they are looking for. This will save them a lot of time and effort. For example, a customer is looking for a particular style of shoes. She can save a lot of time if she can filter out her shoe size. It’s annoying to spend hours on a website to find the style you want and find out they don’t have it on your size.
Keep the search bar visible
When your homepage opens, the search bar should be visible. When the search results come up, that same search bar should still be visible. Make it always accessible for your customers so that they can continue navigating your site every time they think of a new product to search.
Use great quality images
Online customers don’t get to see or touch a product online. They rely on the images your eCommerce website provides. This is why it is important to use the best quality images for your products. It will help you attract more business. You can either create a small slideshow or tiled thumbnails for the images.
Make your website easy to navigate
Flyout, dropline, or dropdown menus can easily help categorize the products you have on your website. It makes the site easy to navigate because people will be able to find the products that they are looking for. Breadcrumbs is another design feature you may want to check out. It makes the whole process smooth and easy.
Make the checkout process simple
Do you know when customers leave the site? It’s when the checkout and payment process is long and complicated. Why does a checkout process have to be tedious? All the customer has to do is input her credit card details and that should be enough for your website. Make “guest” an option and don’t require every customer to sign up for newsletters and what-not.