If you are a Lakeland web design expert, you need to make sure that your work will capture the attention of the audience. The primary goal of any web designer is to make sure that people will recognize their work and their design.
Here are a few tips that will keep the audience returning to your spectacular website:
Keep important information visible
The top of your homepage will be the first thing that visitors see when they open your website. If you have a sign-up/sign in button, your homepage is an excellent place to start. It should also contain your logo, your brand name, as well as the value proposition of your offered products and services. All essential information regarding your company should be front and center on your homepage.
Make the logo the focus of attention
The company’s logo will kick off the brand theme, the narrative, and the personality of the website and the business. If there is no logo available, develop a brand and follow that up with the necessary logo and tagline. Make sure that the logo incorporates the nature of the business and incorporate that into the overall design of the website.
Minimize the fancy stuff
We know you like to show off your web design skills but try to minimize your use of images, Flash, Java Scripts. While it is an excellent idea to add visual appeal to your website, don’t slow down the viewing process because of unnecessary animations. If your visitors have a slow internet connection or your site is taking too long to load because of images and graphics, then you run the risk of losing your primary audience.
Use short descriptions and paragraphs
Try not to use long and winding paragraphs in your captions, descriptions, and content. Use shorter paragraphs that have links to the full article. You may lose your viewers’ attention span if the content is too complicated to understand. Write concise content and keep your visitors from jumping ship even before you managed to get your message across.
Make the website responsive
A professional web design should make websites responsive to all screen sizes and resolution. Keep in mind that a majority of your audience will visit the website through their smartphones and tablets. If your website is not responsive to their screens, you may lose the opportunity to sell your products and services to these people.