Your visitors only have five seconds to decide after landing on your web page if they want to navigate more or not. If you noticed (through analytics) that your visitors are not staying but rather leaving the moment they arrive, then you might need to take a look at your website and improve the web design. The design needs to feed into your website’s user experience and functionality. It also needs to complement your content.
Have a plan
Do not just start designing your website. To ensure that your website is effectively meeting the needs of the visitors, you have to map out a plan from the first time your visitor lands on your page up to the time they become a customer. What pages are your customers going to view? What content do they like to read? What offers are going to convert them? A thorough understanding of your visitors’ needs will help you plan an effective website.
Remove stock images
There are certain elements on your website that are going to detract from the value and the message that you are trying to send to your customers. Some of the elements that you might consider removing are complicated animations that are too long, stock images from the web, and ambiguous jargon or technology.
Include social share and follow buttons
You have to make it easy for customers to share your website link and follow you on social media. Instead of having to go to their Facebook apps and typing in the name of the company’s page, why not incorporate a share and follow button on your website that they can click on? If your website lacks the share and follow buttons, you could be missing out on a lot of social media traffic that is being generated from people who read your blog and visit your website.
Input calls-to-action buttons
Call-to-action buttons represent the many elements that indicate the next step the user should take. You have to incorporate CTA buttons to persuade your customers to know more about your products, call your office for more information, or email you for inquiries. They have to know what steps to take next.
The navigation is the map of your whole website. It essentially displays all the pages that the users can visit. There’s nothing worse than a website with disorganized navigation and interface. Make sure that your navigation is easy simple to follow. Some of the characteristics of a good navigation bar are streamlined content, navigation hierarchy, and responsive design.